Updated: Sep 8
A marketing plan helps you promote products and services in your business that meet the needs of your target market. It requires research, time and commitment, but is a very valuable process that can greatly contribute to your business success.
The success of a startup will often depend on its approach to marketing, however the vast majority of startup founders have little or no experience or a marketing budget. The way to deal with this contradiction is planning! You can make sure you have your marketing strategy in line by applying this 11 step framework.
Phase 1 - Strategic Positioning, Brand and Web Presence
Phase 2 - Blogging, PR, Video and SEO
Phase 3 - Advertising
Launch your Innovation